UI – UX Design: A Unique Career for ‘Tech-Meets-Art’ Buffs

As of February 2016, India is the second biggest smartphone market in the world, according to this report in the Hindu. China still leads the global smartphone users figure, but India has now crossed the United States in this reckoning with over 220 million smartphones in active use across the country. This despite the fact that smartphone penetration figures suggest that only 30% of the population has access to smartphones. This penetration figure is steadily increasing, though, and it does not appear as though India has reached anywhere near its saturation point when it comes to smartphone users.

UI and UX: An introduction

So now that we have established that hundreds of millions of people use the internet regularly and are connected via smartphones, let us move on to the user interface (UI) and user experience (UX). How often have you found yourself closing a website or deleting an app because you were not happy with it? Sometimes it is because the app or website did not deliver what it promised and you did not find it as useful as you hoped. But most of the times, it is because the app or site was not designed well enough to be comfortable to use (or could not be navigated easily enough). This despite the fact that the site or app may have exactly what you need, may have a brilliant engine or algorithms, or may be a treasure trove of information.

So often, we dismiss websites and applications solely based on their looks and usability. And why shouldn’t we? After all, there are hundreds and thousands of websites and apps that could do the same things or provide the same information, so why put up with something that looks or feels bad when there is another option out there?

This is exactly why UI and UX are so important.

• UI stands for User Interface. This means every aspect of a website or app design with which users interact. Therefore, what happens every time you click or type or swipe is determined by the platform’s UI. The look, the feel, the presentation aspect and the interactivity of a website or app are all part of its UI. A user interface has to be able to convey the product’s strengths and competencies as completely as possible to the user. This is done through visual appeal, ease of use, and increased interactivity between the product and the user.
• UX stands for User Experience. Everything a user sees, feels and does when using an app, and how he or she reacts to all of these, is user experience. UX is developed using reference points such as customer analysis, competition analysis, and product strategy. Wireframing, prototyping, and testing are all done with UX in mind. The UX is a more scientific approach to the development of a website or an app, the end product of which should be high satisfaction levels from the user.

Both UI and UX work hand-in-hand to make the users of the app or website come back happy, and keep them coming back for more every time they use these products.

UI-UX design course

If developing UX and UI is an intriguing prospect to you, and entering the world of app design and website development is a career path that interests you, then Seamedu’s Diploma in UI – UX Design is the perfect course for you. This diploma course spans one year and two semesters with classes thrice a week. Anyone with a 12th pass certificate is eligible for this course, which teaches you everything you need to know about UI and UX.

Here is a brief summary of the topics that are covered as part of this course:

• Sketching
• Principles of Visual Design
• Pencil Rendering
• Different Types of Color Schemes (Tint, Tone and Shades)
• Principles of 2D Design Composition
• Wireframes, Components, Lingo, Persona Creation, Card Sorting
• Wireframing Links for Web
• Exploring Photoshop for Visuals and Designs
• Web Part of Mobile, Mobile Apps, Mobile Games (Gamification)
• Portfolio (Web / Mobile App and Responsive)

The career outlook

9Apps conducted a study (as reported here) on India’s app market and the results are very promising if you are looking at a career in app development. According to the study, Indians downloaded 9 billion apps in 2015, which is a huge increase from the 1.56 billion figure in 2014.

The total app spend in India also went up. India spent a $100 million more in 2015 with a total expenditure of $240 million. According to this report, a Yahoo study indicates that India is the fastest growing app market in the world. The app usage growth of 131% in India is much higher than the global average and contributes to 19% of the total time an average Indian spends on his or her phone. This, coupled with the heavy outsourcing of web design to India from across the globe, means the career prospects for those with the right education in UI and UX look promising indeed.

Here is a breakdown of the kind of jobs you can expect off the back of our UI – UX design course.

User Experience

• UX Designer
• Interaction Designer

Web / Mobile App Design

• App Designer
• Web Designer
• Social Media Designer
• New Media Artist
• Web Content Manager

Visual Design

• Type Designer
• Graphic Designer
• Layout Artist
• Photo / Image Editor

So if you want a career in an industry that is absolutely booming and one that involves the perfect blend of science, creativity, technology and art, then look no further than our Diploma in UI – UX Design.