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A Guide to Careers in Journalism & Mass Communication

Mass communication & journalism

Journalism and mass communication courses draw their fair share of aspirants every year. India has a huge, thriving journalism industry – one that does not look like slowing down anytime soon.

The Indian Media is on the Brink of Growth

It seems that the man formerly entrusted with the charge of this very industry by the government believes this as well. Here is an interesting bit of news carried by the Economic Times, “With 90,000 titles every year, the publishing industry in India generates more business and jobs than Bollywood, former Union Information and Broadcasting minister Manish Tewari has said.” “The Congress leader said that the Indian publishing industry was poised to become the world’s largest.”

The media and entertainment industry is also expected to take a quantum leap into another stratosphere in the near future. As per this piece in Live Mint, a report jointly published by the Boston Consulting Group (BCG) and the Confederation of Indian Industry (CII) provides some mind boggling statistics. Here is an excerpt – “The report titled Shaping the Industry at a Time of Disruption predicts the industry size to touch Rs.1.15 trillion by 2015-end and Rs.3.8-5 trillion by 2025. A few consumption metrics point to India being a significant global player in this sector—it has world’s third largest television viewership base (after the US and China), the world’s second largest print industry (in circulation terms) and produces the highest number of films worldwide (1950+ films produced in India in 2014).”

Anyone hoping to get into the Indian media industry will definitely be buoyed by those figures, and those looking to venture into the business side of things in particular will eagerly anticipate this expected boom. However, those of the journalistic persuasion will have a few other reasons motivating them.

What Drives a Journalist?

If you talk to any veteran journalist with eons of field experience behind him or her, they will start off by complaining about their chosen profession. A rant that is colorful and loquacious, almost a work of art in itself, will follow. The usual complaints are that journalists have insanely long and completely unpredictable hours. They are underpaid and overworked, and have to chase after the smallest, most insignificant leads in the hopes of a story.

Then, there is a pause in the tirade, and the expression on the journalist’s face softens. After a brief pause to catch their breath, he or she shrugs, a little smile playing across their face, a little sparkle dancing in their eyes, and say but I would not change it for the world. The thrill of the chase, the feeling of achievement when you find individuals worthy of praise and attention for the good they have done, or the uncovering of wrongdoing that cause detriment to society. The knowledge that what you do on the daily basis has the potential and the power to change the world. The act of holding a mirror to society and making the people in your city, state, and nation realize that no good deed will go unpraised and no ill deed will go unpunished as long as there is a scribe around. Pen pushed behind the ear, notepad in hand, beady eyes jumping from detail to small detail always looking, always searching, and always finding people, places and things that they think society needs to know about.

They say the pen is mightier than the sword, and no doubt it is. After all, these men and women are living-breathing proof of that. All you need to topple empires create heroes and influence the metamorphosis of life around is a sharp mind and a stout heart.

Journalism students have a burning desire to affect change, to record humanity’s greatest triumphs and worst failures unflinchingly. Another factor that attracts youngsters to the field of journalism is its sheer versatility. It does not matter if you do not have the skill to be a professional cricketer, as a journalist covering sports, your life can still revolve around it. The same goes for if you do not have the brains to be an automotive engineer or a doctor or musician or anything you can think of. As long as it affects people, you can make a living talking or writing about it.

The Business of Media

There are also those who want to venture into the business side of media. Those who understand that marketing and advertisement is an important other side of the coin to journalism. Those who can see the media and entertainment industry and its many facets as opportunities to promote products and services and bring brands and their customers closer. Students who want to venture into the business aspect of mass communication will understand exactly what all this refers to.

Our Courses

At Seamedu, we cater to both sides of the trenches. Our broadcast journalism degree is tailor-made for those future scribes, and our Degree in Marketing Communications Management is for those who wish to play their part in elevating media businesses to a whole new level. These courses are designed to help equip students with a set of tools and skills that will propel them to stardom in either profession.

  1. The journalism course has been carefully curated to match the latest and most current needs of the industry. Our comprehensive program is created by industry experts to make sure that students receive ample training in all aspects of the job. Here is a brief insight into what students can learn through this course:
  • Basics of Journalism & Media
  • News Production Process
  • Reporting Skills, Techniques & News Beats
  • Television Anchoring
  • News Writing Techniques
  • Various News Formats of Television News
  • Television Feature Story Production
  • Interview Techniques & Panel Discussions
  • Television Studio Production & PCR Operations
  • Video Editing
  • Camera Operation & Multi-Camera Setup
  • Voice-over Skills
  1. In terms of our Marketing Communications Management course, the program deals with the unique nature of new-age marketing management. This course is a direct equivalent of a BBA but with a very pronounced focus on marketing and communication management. Here is a look at what this exciting new course covers:
  • Fundamentals of Marketing, Market Strategy & IMC
  • Corporate Communication & Strategy
  • Media Planning and Marketing
  • Digital Marketing Communication
  • Sales Promotion
  • Brand Building and Corporate Branding
  • Market Research
  • Celebrity and Event Management
  • Interpersonal Relationship and Managerial Skills
  • Crisis Communication and Management
  • Ethical Aspects of Marketing

Students who undertake this program open themselves up to job opportunities in a variety of fields and disciplines. This includes coveted positions like digital marketing manager, online marketing and advertising specialist, marketing communication manager, PR manager, business development manager, and advertising account executive, among many others.

With mass communication offerings as thorough and diverse as that, it is clear that Seamedu is the place to go to if you want to make it big in this industry.