UI and UX Designer are terms we hear lot around a software company or website. They are part of Visual Design. Ever wondered what a UI or UX designer actually does?
User interface is focused on the actual elements that interact with the user – basically, the physical and technical methods of input and output. UI refers to the aggregation of approaches and elements that allow the user to interact with a system. This does not address details such as how the user reacts to the system, remembers the system and re-uses it.
UI design or user interface design is the design of website or application pages/functional components (or a wide range of other things such as computers, appliances, machines, mobile communication devices etc) with the focus on the user’s experience and interaction.
Visual design is generally utilized to optimise and support overall user experience of a given UI and the true magic of the UI design process skillfully balances technical functionality and visual elements to create a system that is not only operational but also usable and adaptable to changing user needs.
- Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience
- Execute all visual design stages from concept to final hand-off to engineering
- Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks
- Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
- Present and defend designs and key milestone deliverables to peers and executive level stakeholders
- Conduct user research and evaluate user feedback
- Establish and promote design guidelines, best practices and standards
One of the key considerations in a role as a user experience designer is to make sure that the site or application one is designing makes sense to the target user groups, and phraseology and terminology form a large part of this.
The term UX designer decribes a wide ranging responsibility to ensure that an end product achieves it’s core (often business) objectives whilst providing it’s users with the most effective, efficient and enjoyable experience as possible.
Core aspects of a successful digital experience are almost always the same:
- Utility (usefulness)
- Usability (ease of use)
- Appealing (aesthetically attractive and uncluttered)
- Engaging (enjoyment of use, encouraging an appetite for repeat use)
- Drive design strategy, project approach and scoping
- Develop conceptual diagrams, wireframes, interaction flows, and visual mockups to effectively communicate product intent.
- Ensure smooth presenting, refining, specifying and potentially integrating work with engineering, marketing, and operations – all within specified guidelines and timelines.
- Strategically design the customer experience, identify all potential customer scenarios, and write flow diagrams to share with product management and engineering teams.
- Conduct user requirement analysis to identify key current and future customer needs
- Effectively communicate product usability issues and design options to team members and leadership.
- Lead interaction design through the development lifecycle, from initial exploration through final design deliverables such as use cases, task flows and user interface elements.
- Set priorities, manage scope and provide actionable guidance to ensure delivery.
- Advocate consistency of user interface design while fostering consensus and understanding of the customer-centric intersection between Design, Usability, Content, Business and Marketing viewpoints.
Some popular companies that hire UI and UX Designers are Rossul, Smart Design, Frog Design amongst a few others.