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Tagged as: Marketing communications management

The Evolution of Marketing Communications Management

Maketing Communication

 “Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin In these modern times, marketing communications has become a vital cog in the corporate machinery. It is essentially an asset with the help of which we can disseminate ideas and information about…

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Marcom Management – A Guide for the Managers of Tomorrow

Marcom Management

Marketing Communications Management – heard that term somewhere? With the passing of time, certain roles in the corporate world are forced to change and evolve. Technology and its widespread adoption in the public domain results in a rethink of core principles and a need to alter the approach businesses take…

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