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Certificate Program in Digital Marketing

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The Course

Pre-requisite


Digital Marketing:

The web has become an important part of our life but for a business it has become a hugely important medium of business growth, communicating with customers, advertising products, generating eyeballs, customer acquisition, increasing Geographical reach , analytics and thousand other things that can be done for their companies.

This is where the web & the website has changed from just a place where one chats with you or visits your site to comparing products , learning, exchanging information, receiving feedback to the finally taking decisions, buying products.

It’s no longer about marketing, it’s about digital marketing, it’s no longer about costly print/TV ads, it about cheap PPC adds, it’s no longer about monthly business analysis; it’s about daily Google analytics.

Who can do this Course

Traditional Marketing professionals, Marketing professional interested in upgrading their skills, Sales people interested in making a career change to marketing, & those who think that they have the ability to become Digital marketing Professionals.
On successful completion of the course, you’ll receive

  • Certificate of Digital Marketing

A quick look at what would you complete during the course

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Career Options

  • Digital Media Strategist
  • SEM Executive
  • SEO Executive
  • Content developer
  • Content Marketing executive
  • Digital Marketing Manager
  • Social Media Manager

Course Content | Duration: 2 Months, 3/days a week

The digital marketing course covers SEO, SEM, Social media Marketing, Content Marketing

  • Why SEO
  • How a website works
  • How Search Engine Works
  • For High Volume Growth
  • For High Volume Growth
  • Customer Acquisition
  • Customer Acquisition
  • Introduction to HTML5 & CSS, Google Analytics, Adserve
  • Custom Budgets, low costs
  • PPC, Ads, banners
  • Extreme targeting by Geo Location
  • Goole Analytics, tools of the trade
  • Extreme targeting by Geo Location
  • Quick data result analysis
  • Visibility & Branding
  • Marketing to Mobile/Smart phones
  • List building, collecting emails
  • Understanding the needs of your Audience
  • Generating leads
  • Building the right content
  • Closing Sales
  • Establishing Authority & Building trust
  • Blogging, Creating Info graphics, Videos, Whitepapers
  • Using content to market product or services
  • Tracking and analysing reach of content
  • Socialising Content ( Facebook, LinkedIn, Twitter, Quora, Emails etc)
  • Finding the right audience
  • Building the right content
  • Connecting & building a community
  • Customer development & sales
  • Promoting with content
  • Viral marketing by sharing
  • Tracking and analysing
  • Using social media ( Facebook, LinkedIn, You Tube, Twitter, Quora etc.) for marketing

A Portfolio of your most critical work will be built to showcase your skills.

Each student will be taken thru an internal interview process & coached to face real life interviews. The placement team will take over after this & guide students to the available job opportunities positions with web development companies based on your skillsets.

Our Student’s Work

Seamedu News Bulletin

Right to Vote

Travelogue by Apeksha Kshirsagar

Program Leads


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