Ritabrata completed his Masters in Mass Communication and Journalism specializing with Electronic Journalism from University of Mumbai. He has more than 9 years of industry experience, worked as an associate director for various ads. He has also been teaching in different colleges. Mr. Mitra has earlier made a few documentaries and short films, of which Just a Piece of Land; was officially screened in the Mumbai Academy of Moving Images; (MAMI)Film festival. Ritabrata has also worked as a coordinator for Gethin Chamberlain (then India correspondent for Guardian newspaper, London) to procure the interviews of child actors who appeared in the movie “Slumdog Millionaire”.