Journalism has played a vital role in society, bringing an accurate, reliable and first hand account of the latest news stories. Most of the information that we consume and the updates that we get about different topics and trends are brought to us by journalists. Therefore it is essential to study the basic ethics and journalistic values to ensure that citizens get their authentic piece of information in the right way and at the right time.
Content is the key in Journalism and mass communication. One needs to understand the art of creating quality content in words, photos, or audio-visuals. The knowledge of basic camera operations and editing skills is necessary for generating content. Design tools and specific applications create content for different media platforms like television and digital media to reach target audiences with the desired effect. Media production considers all these aspects, from visualization to making the final product.
Mass communication transmits a message to the general populace through newspapers, magazines, radio, TV and the internet. It also involves media theories, media research, advertising, public relations, media history, and management. On the other hand, journalism is a subset of mass communication that involves the compilation and transmission of news through these mediums. Education is directed toward creating well-rounded professionals who can take on different roles and responsibilities, including writer, reporter, photojournalist, anchor, news presenter, correspondent, feature producer, creative writer, interviewer, cameraperson, director, editor, documentary filmmaker, radio jockey, promo producer, etc.
In the first year of the program, students are introduced to reporting and writing techniques, and they learn the basics of making stories for various media platforms. There are subjects like anchoring techniques, studio production, trends in international media and data where students learn the tools and techniques. In the final year, students can choose their specialization in different beats like Business, Sports, Culture, Crime, and civic. They can also choose the platform for their production, either television, radio, print, or web.
You can get opportunities in Print, broadcast media, and digital platforms like news websites and youtube channels. Students can also opt for alternate media, which is coming in a big way. There are opportunities in various private companies, including IT companies and government departments, as corporate communication officials. There are various fields of PR work, primarily for politicians, celebrities, and finance, among others.
Journalists today should be able to tell the story for different media platforms taking into account the strengths of these platforms. They should have a good sense of the news and the ability to interpret data and visualize the stories. There is a great demand for digital media and alternate media for young journalists.
While BAJMC introduces students to the various fields of journalism like television, print, radio, web, and public relations, MAJMC helps students develop a critical understanding of the society for which they will be working. In MAJMC, students study the detailed tools and techniques of media production, data journalism, and media research. MAJMC also helps students choose their specialized beats of journalism and readies them for the ever-evolving media and journalism industry.
While the traditional Journalism and Mass Communication program concentrates on Journalistic elements, MAJMC| Media Production, along with this, helps students to develop skills sets required for producing journalistic content. The program provides its students with all the necessary skills required for a standard Journalism program. Going beyond journalism, this program also gives its students a hands-on experience of technical skills required to produce the content on traditional and digital platforms.
At the same time, the niche knowledge that students acquire through the specialized electives makes them an exclusive asset to the journalism industry.