The BBA Media Management program at DY Patil University, Ambi, Pune, emphasizes media strategy, communication, and digital innovation. It prepares students to tackle real-world challenges by fostering skills in content creation, media planning, public relations, and brand communication. The BBA Media Management curriculum blends academic perspectives with media industry practices, preparing students for dynamic careers in the media and entertainment sector.
Semester 1
- Principles of Management
- Principles of Accounting
- Business Economics
- Microeconomics for IB
- Fundamentals of Computer Applications
- Business Communication -I
- Environmental Studies
- VSC-Foundation of Human Skills
- IKS- Chanakya and Leadership
- UDC-CC
Semester 2
- Human Resource Management
- Business Entrepreneurship
- Business Mathematics
- Business Communication-II
- Sustainability and ESG
- Excel Applications for Business
- IKS-Indian Banking System
- CC-SPORT, NSS ,YOGA
- Foreign Language
Semester 3
- Business Strategy
- Financial Management
- Research Methodology
- Business Economics Repeated
- Macro Economics for IB
- Technology in Business (Doubt about the curriculum)
- Vocational-Personal Selling
- Field Project (Social Project)
- Co-Curricular- NSS, YOGA
- Foreign Language
Specialisation Elective Subjects
- Media Planning and Buying
- Media Laws and Ethics
- Global Media Environment
- Integrated Marketing Communications
- Ethics and Sustainability in International Business
- Digital Business
- Broadcast and OTT Media Management
- Public Relations and Corporate Communication
- Advertising Strategy and Copywriting
- Cultural Studies and Media Representation
- Negotiation Skills and Conflict Resolution
- Emerging Trends in Digital Media
- Directed Elective XII – Project Management
- Ethical Practices using Research
- Project Management
- Audience Analytics and Media Metrics
- Social Media Strategy and Campaign Management
- Advanced Research Methodology
- Management Information System
- Design Thinking & Innovation
- Global Business Environment Geo Politics and Country Risk Analysis
- Case Study Writing
- Strategic Management
INDIAN STUDENTS
- Register yourself for BBA Media Management by clicking here on our Online Application Platform.
- Fill in all information correctly and accurately as required in the Online Application Platform.
- Upload the scanned copy of the following documents :
- Original 10th Mark sheet
- Original 12th or Equivalent Mark sheet
- 1 photo Id proof
- 1 Address proof
- 1 passport sized photograph
- Make a payment of Rs. 500 (non-refundable) against STAC (Seamedu Technical Assessment and Counseling) After completing the above steps, you will receive a confirmation of your application being submitted using your registered email ID.
Within 15 days of application of admission, you will be intimated on your selection (if selected) BBA Media Management by email on your registered email id. On receipt of the email, please complete the following:
- Please sign in to the Seamedu Online Application Platform using your registered username and password.
- Please respond to any additional queries that arise.
- Make payment as described by the counselor.
- On receipt of the same, Provisional Admission letter will be issued for the course.
Submit the filled-in Final Admission form and copies of the following documents.
- Two photo copies of 10th Mark sheet
- Two photo copies of 12th or Equivalent Mark sheet
- Two photo copies of photo Id proof
- Two photocopies of Address proof
- Six passport sized photographs with red background
Note:
Please carry the Original documents for Verification. You’ll get all your original documents back.
INTERNATIONAL STUDENTS
- Register yourself for BBA Media Management by clicking here on our Online Application Platform.
- Fill in all information correctly and accurately as required in the Online Application Platform.
- Upload the scanned copy of the following documents :
- Valid Passport
- Marks transcripts of
- High school
- Bachelor’s Degree (if applicable)
- Previous VISA to India if any
- Make a payment of $50 (non-refundable) against STAC (Seamedu Technical Assessment and Counseling) After completing the above steps, you will receive a confirmation of your application being submitted using your registered email ID.
Within 15 days of your application, you will be intimated about your selection (if selected) BBA Media Management by email on your registered email ID. On receipt of the email, please complete the following process :
- Please sign in to the Seamedu Online Application Platform using your registered username and password.
- Complete the set of steps as prompted
- Make a payment of $160 as processing and eligibility fees and $350 as admission confirmation fee [We adjust the admission confirmation fee against the total fees.] *Both fee amounts are non-refundable
On receipt of the Provisional Admission Letter, please complete the following process :
- Have all Marks Transcripts attested by the Ministry of Higher Education in your country
- Apply for visa at the nearest Indian mission or Indian Embassy in your country (You must take an endorsed Student Visa)
- Email us a copy of the attested transcripts and the visa issued
On arrival in India, you must report to the International Students’ Cell to take admission in person
Fill in and submit the Final Admission Form along with copies of the following documents :
- Endorsed Student Visa
- Medical Fitness Report / Yellow Fever Vaccination Card
- C-Form and House Agreement
- 4 Photographs
- Complete Payment of Fee / Receipts
- All foreign students must take the English Language Proficiency Test. Clearance of this test is a must for firm admission.
- You need to report to the FRO for registration. Students must register within 14 days of arrival in India or they may have to pay late fees.
Eligibility:
Campus:
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