MBA in Digital Marketing

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Advanced digital marketing strategy: Students gain expertise in digital strategy formulation, covering content marketing, customer journey mapping, and conversion optimization.   

Ethics and privacy in digital marketing: Students explore the ethical dimensions of digital advertising, data privacy, and regulatory compliance in a global digital environment.

Data analytics and consumer insights: Students develop proficiency in data analytics tools like Google Analytics, Power BI, and Tableau, enhancing their ability to interpret data for impactful decisions.

Innovative brand storytelling and content creation: Students learn to craft compelling narratives and manage digital content across channels to enhance brand resonance and customer engagement.

Semester 1

  • Principles of Marketing 
  • Digital Marketing Fundamentals 
  • Marketing Analytics I 
  • Managerial Economics 
  • Financial Accounting for Marketers

Semester 2

  • Content Marketing and Copywriting 
  • Social Media Marketing 
  • Marketing Analytics II 
  • Consumer Psychology and Branding 
  • MBA Internship-I 

Semester 3

  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) 
  • E-commerce and Marketplace Management 
  • Strategic Marketing 
  • Digital Marketing Strategy and Planning  
  • Integrated Marketing Communication

Semester 4

  • Data-Driven Marketing and Visualization 
  • Intellectual Property Rights 
  • Mobile and App Marketing 
  • Emerging Trends in Digital Marketing 
  • Capstone Project/Dissertation/Internship 

Want to build a successful digital marketing career in India? Let’s learn about your career opportunities:  

  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Manager
  • Content Marketing Manager
  • PPC (Pay-Per-Click) Expert
  • Email Marketing Specialist
  • E-commerce Manager
  • Analytics Manager
  • Digital Brand Manager
  • Influencer Marketing Manager

This MBA program prepares you for leadership roles in digital marketing and related fields, equipping you with the expertise to drive business success, foster innovation, and lead digital transformation across diverse industries.    

An MBA in Digital Marketing is a specialised postgraduate program that teaches online marketing tactics, data analytics, SEO, content marketing, social media, and digital advertising. It trains professionals for leadership positions in the rapidly changing digital world. 


An MBA in Digital Marketing offers the benefit of acquiring advanced skills in online marketing strategies, social media, SEO, and analytics. It also opens up diverse career opportunities in digital advertising, content strategy, and e-commerce, with a high demand for digital expertise across industries.


The scope of an MBA in Digital Marketing is vast, with growing demand for professionals skilled in digital strategies, SEO, social media, content marketing, and data analytics. Graduates can pursue careers in e-commerce, advertising agencies, tech companies, and corporate marketing departments across various industries.


An MBA in Digital Marketing equips you with skills in online marketing strategies, SEO, social media marketing, content creation, and email marketing. You'll also gain expertise in data analytics, customer behavior analysis, digital advertising, and using tools like Google Analytics and social media platforms to optimize marketing campaigns.


With an MBA in Digital Marketing in Pune, career opportunities include roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Strategist, E-commerce Manager, and Brand Manager. Pune's growing tech and startup ecosystem offers a range of opportunities in industries like IT, e-commerce, and advertising.


An MBA in Digital Marketing covers subjects such as digital marketing strategies, search engine optimization (SEO), social media marketing, content marketing, email marketing, web analytics, online advertising (Google Ads, Facebook Ads), and e-commerce strategies. It also includes topics on consumer behaviour, brand management, and data-driven decision-making.


An MBA in Digital Marketing in India can lead to entry-level salaries ranging from ₹4-8 lakhs per annum, depending on the employer and location. With experience, professionals can earn between ₹10-20 lakhs or more, especially in top-tier companies and leadership roles.


Yes, most MBA in Digital Marketing programs offer opportunities for hands-on projects and internships. These experiences allow students to work on real-world digital marketing campaigns, analyze market trends, and gain practical exposure to tools like Google Analytics, SEO strategies, and social media management, preparing them for the industry.


An MBA in Digital Marketing covers future trends like the rise of artificial intelligence and machine learning in customer personalization, the growth of voice search and conversational marketing, and the increasing importance of data privacy and security. It also explores the use of influencer marketing, chatbots, and the integration of augmented reality (AR) and virtual reality (VR) in campaigns.


Admission requirements for an MBA in Digital Marketing typically include a bachelor's degree in any discipline, with a minimum percentage as specified by the institution. Candidates must also clear entrance exams like CAT, MAT, or GMAT, and may be required to attend a personal interview or submit a statement of purpose, depending on the university.


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My experience at Seamedu has been very wonderful till now. It has been 3 years since I have joined the college and I have learnt a lot, not just academically but in all other aspects of career development. Most importantly the placement of Seamedu college is very good. I received the opportunity to get selected in one of the leading companies . Faculty members have been supportive throughout. The all-time support and motivation of the faculty members has enlightened me throughout this wonderful journey.

I am extremely grateful and honoured to have been a part of SEAM. They have consistently provided me with a plethora of opportunities that not only enhanced my skills but also enriched my core knowledge. The co-curricular activities which were actively held in SEAM created a vibrant environment that were fun, intuitive and engaging. I am grateful for the placement team in SEAM for their relentless support and encouragement which empowered us to push our boundaries and helped me to utilise my skills in the future at such a reputed organisation.

The best thing about seamedu apart from its industry standard equipment and studio is that they focus more on interactive and practical learning. Their curriculum is so well designed that it gives us a variety of career options to choose from. The institute has an amazing and highly qualified faculty, their experiences in the industry helps the students gain a lot of real world knowledge.

I am pursuing a Vfx and Animation degree here in Seamedu School of Pro-Expressionism and I am very glad that I did. All the staff members and faculty members have been so helpful throughout my journey and provided with all the help and support I can get and it goes far to say that I learned so many new things from the teachers. The placement department has been really supportive and helpful through which I was able to land an internship cum job opportunity. Overall it has been a really great journey here in Seamedu.

I studied BCA Game development here. There are experienced faculties to teach the game programming and design with a great placement support team, and companies do come for placements, like really nice companies. I really recommend this institute to pursue game development as a career.

I am pursuing BSc Sound Engineering in Seamedu & I must say that this is one of the best institution for media and entertainment industry like photography, cinematography, sound engineering, video game, development, etc. The faculties are well qualified, highly skilled and very much supportive to build a career. The Institute has industry standards equipments, laboratories, studios. The placement department of the Institute is also well supportive as they guide each and every student to pursue their passion and they provide internships to every student and placements to most of the students.

Hi I am Sarwaswa and I am pursuing my BA in Animation and VfX in Seamedu college in Pune. I am happy to say that this is one the best Institution for Animation and VfX. It was a wonderful experience with the faculties of the college. They also have a separate placement faculty for the final year Student. I would recommend those who are interested in chasing their dreams should choose Seamedu.

The teachers here are experienced and will guide you in every way possible. There are many workshops and activities that take place which are both fun and productive. The placement Team is one of the most supportive and engaging parts of the institution. They help every student in any shape or form to secure good jobs and packages.

With a reasonable fee structure, Seamedu is one of the best institutions for media and entertainment industries such as photography, cinematography, sound engineering, video game creation, journalism, and so on. The professors are highly talented, well-qualified, and supportive of professional development. The Institute features laboratories, studios, dedicated classrooms, and technology that is up to industry standards. They also connect students with industry experts through a variety of programmes where they may discuss real-world business scenarios. The institute's placement section is also incredibly helpful, encouraging every student to follow their passion and offering internships and positions to everyone who applies because seamedu has so many partners for placement.

Seamedu is one of the best institutions for the media and entertainment industry like photography, cinematography,sound engineering,video game development, journalism, etc with a decent fee structure. The faculties are well qualified, highly skilled and very much supportive to build a career. The Institute has industry standards equipments, laboratories, studios, dedicated classrooms and they also connect industry experts with students through various workshops discussing about actual parameters of industry situations. The placement department of the Institute is also well supportive as they guide each and every student to pursue their passion and they provide internships to every student and placements to most of the students as seamedu has so many placement partners.

I would recommend this college to people who are pursuing film making since they give you in depth knowledge about film making, and make you learn a lot of things and insights!

I'm a graduate of Seamedu Pune 2020 batch. I must say this college has been an integral part of my audio engineering career! This institution has industry standard infrastructure, facilities and faculties. One can expect to learn and enhance skills in any specific stream in the media and entertainment industry, be it film making, audio technology and music, photography or game development. Another plus is a great network of professionals.

Seamedu - School of Pro-Expressionism is a leading media school offering diploma & degree courses on various streams in Pune including film making, photography, visual effects, animation, game art, game design & development. I've had good experiences and learning in college.

PLACEMENTS

At Seamedu, we believe that regular interactions with distinguished industry professionals and corporate leaders from the media, management, and technology sectors play a vital role in the holistic development of our students. Our placement department organizes guest lectures, seminars, and workshops, inviting seasoned experts to share their insights and experiences. Additionally, we conduct regular training and placement activities, including soft skills development sessions, to enhance students' personal and professional growth.

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MEET THE TEAM

Dr. Shikha Singh

Senior Faculty - Digital Marketing

Dr. Shikha Singh is an expert in logistics, business planning, retail management, digital marketing, and relationship management. With a strong academic background, she has published three books, three patents, and 16 papers in renowned journals, including Springer, SCOPUS, and UGC CARE listed publications. Dr. Singh has also presented her research at numerous national and international conferences. Additionally, she has developed courses and syllabi for several reputed national universities, contributing significantly to the academic community. Her extensive expertise bridges industry and academia, making her a valuable asset in her field.

Dr. Kapil Dongargaonkar

Senior Faculty - Digital Marketing

Kapil is a seasoned academic leader and CSR consultant with over 17 years of experience in academia and industry. Specializing in finance, marketing, and management, he oversees placements, entrepreneurship initiatives, and institutional development. He has published research papers and books, securing impactful CSR projects benefiting both students and underserved communities. His mentorship and leadership play a crucial role in bridging academia and industry.

Dr. Sagar Jadhav

Senior Faculty - MBA

Dr. Sagar Jadhav is a distinguished academician, life coach, and consultant with expertise in marketing, astrology, and personal development. He holds a Ph.D. in Marketing, an MBA, and a Master’s in Indian Astrology (MIA). With over 11 years of experience, including six years as an officiating principal and two years as the head of an MBA center, he has made significant contributions to education. Dr. Jadhav is also an author, career counselor, and business astrologer, blending academic rigor with spiritual insight to guide individuals and organizations towards growth.

Sayan Mandal

Senior Faculty- MBA

Sayan Mandal has a strong academic foundation in Management and IT. Currently pursuing a Ph.D., he holds an MBA in Marketing and Entrepreneurship, along with a B.Tech in Computer Science and Engineering. He has authored several publications, including a book on Digital Marketing Analytics, and holds multiple design patents. An active academic contributor, Sayan has organized numerous workshops and seminars and is passionate about fostering innovation in education. Outside of academia, he enjoys acting, music, and exploring bikes and cars.

Sanny Kumar

Senior Faculty - MBA

Sanny Kumar is a dedicated academic professional with a strong background in commerce, holding both a B.Com and M.Com, along with NET qualification. Currently serving as an Assistant Professor at Adypu (Aditya Education Society) in Pune, he brings over 10.5 years of teaching experience. Sanny is pursuing a Ph.D. in Finance, showcasing his commitment to continuous learning and research. His teaching philosophy emphasizes critical thinking, practical application, and a supportive environment, aiming to prepare students for success in the dynamic fields of finance and commerce. Passionate about academia, he fosters a culture of excellence and inquiry.

Shraddha Suryawanshi

Senior Faculty- MBA

Shraddha Suryawanshi holds a strong academic foundation with degrees in Bachelor of Computer Applications (BCA), Master of Computer Applications (MCA), and an MBA specializing in Human Resources and Marketing. With over 7 years of experience in academia, she has made significant contributions to education and research. Shraddha has published a Scopus-indexed research article, authored three research papers, and written a book, reflecting her dedication to advancing knowledge in her field. Her expertise and commitment make her a valuable asset in both academic and research domains.

Kingshuk Bhadury

Mentor - School of Management

Kingshuk Bhadury is the Founder of LearningKosh and a seasoned Corporate Trainer with 24 years of experience in Training & Management across Airlines, Hospitality, and Consumer Electronics industries. He has held leadership roles, including Corporate Head – Training & Development at Videocon International and Training Head for Radisson Hotels & Claridges, New Delhi. A consulting professor at premier institutions like IIM-A, SCMHRD, and SIBM, he specializes in HR Interventions and Management Consulting. His contributions have been recognized by the American Hotel & Lodging Association, and he is an honorary member of the UK-based HCIMA.

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Career Guide For MBA in Digital Marketing

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