“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
– Joe Chernov
Do you get bombarded with advertisements, brands, and products on the internet, whether be it on websites, emails, and social media? Unless you live outside civilization, and without an internet connection, chances are that you do. Have you considered where all this is coming from, though? Who is the mastermind behind this infiltration of your internet presence?
Here is the answer – these masterminds are the digital marketers – people who are working 24/7 to try to reach out to you.
Before we start, let us first understand the term ‘digital marketing’ better. Digital marketing refers to a concentrated effort that goes into connecting and building relationships with customers and potential consumers through the use of electronic media and the internet.
“The internet is becoming the town square for the global village of tomorrow.”
– Bill Gates
In fact, the advent of the internet is one of the most pivotal factors responsible for the widespread use of this medium of marketing everywhere in the world. With the passage of time, the entire world has become digitized and it has now become an intrinsic part of our daily lives. The corporate world as taken cognizance of this fact and developed marketing strategies specifically targeted at these users of digital media.
Digital marketing is made up of several components and verticals in the digital space, including:
Why is digital marketing so successful?
Today, digital marketing is a booming sector and this is because it is armed with a variety of unique features. Features such as:
All these attributes have transformed digital marketing into a force to be reckoned with, and an important tool in companies’ approaches and marketing strategies.
Digital marketing is exciting, fast-moving and creative. In this field, a digital marketer needs to understand the client’s requirements, the target audience, and the best ways to approach the latter on behalf of the former. In order to develop digital strategy, you need a variety of skills and knowledge in fields such as statistics, technology, data interpretation, e-commerce, and online customer behavior.
To develop a career in digital marketing, you need to be one with the internet, and possess qualities such as communication skills, creativity, online nous, acute understanding of consumer behavior, adaptability, and a strict adherence to timeliness and deadlines.
NOW is a great time to deep-dive into this field. Explore Seamedu’s professional degree course in Marketing Communications Management to give yourself the best shot at making it big in the digital marketing arena.