Understanding the World of Online Streaming Platforms & Web Series

With the proliferation of online streaming platforms like Netflix and Amazon Prime, the way content is consumed is dramatically changing. This also opens up endless opportunities for filmmakers, writers, cinematographers, sound engineers, editors, music composers, and other creative souls. As streaming movies dominate viewer preferences, the demand for innovative storytelling and diverse genres in web series is increasing. These online streaming platforms showcase blockbuster hits and provide a stage for independent creators to reach a global audience, revolutionising how stories are told and experienced.

One of the latest episodes of a web series called ‘Black Mirror’ on Netflix actually gave the viewer a real time option of choosing the way the episode progresses. Can you imagine the way the boundaries are being pushed! The We have seen a tremendous shift in the way content is being viewed today, especially in the urban population. With phrases like ‘Netflix & Chill’ becoming popular euphemisms, one can guess how this new medium has become an indivisible part in our daily lives.

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There are multiple online streaming channels today, such as Netflix, Amazon, Hotstar, SonyLIV, Zee5, Alt Balaji, etc., providing a vast selection of content. This streaming platform has taken so well amongst the urban populace for a few obvious reasons. These reasons can be coined as the 5 Cs. Read on to find out what these are.


5 Reasons Why Online Streaming Platforms Work So Well

1. Convenience

You can watch shows at whichever time is convenient through online streaming. You can watch them in the comfort of your living room or bedroom while eating and drinking whatever you want. You can binge-watch shows, streaming movies, documentaries, etc., based on your convenience. Within a few clicks, you get access to content of your choice through online streaming platforms.


2. Cost

Internet connectivity in today’s times is no longer a luxury but a necessity. We all have a broadband connection at home, which usually offers unlimited data with good net speed. Online streaming platforms like Netflix, Amazon, etc., are cheaper than one must pay for DTH services. With internet packages anyway being paid for, an essential investment in simple devices like the Firestick and a small annual amount, you get access to content worldwide, including popular web series and streaming movies. Because of this, we can see many families opting out of DTH services and completely shifting/switching to online streaming options.


3. Commercials

Everyone would agree that the most tedious part of television was undoubtedly the mind-numbing advertisements. Online streaming platforms relieve us of skipping ads that don’t interest us and only watching those we do find relevant. Typically, in a show that lasts an hour on television, almost 20 minutes are dedicated to the advertisements. We can save this time while viewing material online streaming. With the rise of online streaming platforms, viewers can enjoy streaming movies and web series without interruptions, providing a more enjoyable and personalised viewing experience.


4. Choice/Selectivity

Perhaps one of the most valued advantage of online streaming platforms  is being able to choose what you want to see. If you’re in the mood for a chick flick, an action movie or a documentary, online portals has it all! These portals give you tremendous choice across genres and you literally can watch ANYTHING you want. It can be a classic retro film, one of the latest films, a series that you love, anything. This is the main selling point of this medium. Viewers like to feel empowered with the option of choosing and these portals do exactly that.


5. Original Content

New-age content makers are now getting a tremendous platform to showcase their talent on online streaming platforms. This platform is open to all, with little to no restrictions on content; content makers bound by such limitations feel fully liberated to express what they want honestly. With the rise of streaming movies and web series, these platforms offer diverse opportunities for creators to connect with their audience. As the demand for quality content grows, online streaming has become a popular choice for content makers and viewers.

The greatest benefit of online streaming platforms is that there is no concept of censorship on the content, which is how it should be. With proper guidelines and age restrictions, online streaming platforms have created content that pushes the envelope in all genres.

A series like ‘Sacred Games’ became so popular that it would never have seen the light of day if it had not been for online streaming platforms like Netflix. Even the fields like writing, directing, etc., are all changing to adapt to the medium. We see crisper writing, innovative storytelling, surreal cinematography, eerie and haunting music, and many more audio-visual devices that have made today’s content far more evolved and gripping. We are now used to faster-paced stories, often delivered through online streaming services. We have gotten into a habit of binge-watching shows, especially with the rise of streaming movies and web series. All these cultural changes have come to the fore with the advent of new media, and today's content makers have to update themselves to fit into the newer scheme of things.

Seamedu has dedicated courses in digital filmmaking, sound engineering, and music production. You are taught everything you need to excel at content-making in this new and vast medium. The AV field and the media on which content is consumed, including online streaming, are evolving at the speed of light. Seamedu equips you with all the knowledge, exposure, and industry connections you need to create impactful content in this field. The Darwinian principle also applies in this case, and at Seamedu, we teach you to adapt to excel in online streaming and other media platforms!

Know more about our unique film making courses that empower our students with theoretical knowledge as well as practical hands-on training. Our curriculum covers essential aspects of online streaming and the growing influence of online streaming platforms in the film industry.

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Written by: Aashay Gatade

Last updated: 07-01-2025

Aashay Gatade is a film editor with over 10 years of professional experience. He has worked on feature films, short films, web series, TVCs etc. These include commercial success as well as critical acclaim. Also he has been teaching film making for more than 3 years.