Why choose BBA in digital marketing?
The importance of a BBA in digital marketing lies in its ability to provide essential skills and knowledge that are increasingly crucial in the modern business landscape. These digital marketing programs equip students with an in-depth understanding of core concepts that fuel intellectual growth and support success in the digital economy. Here’s why these areas are particularly significant. A digital marketing course emphasizes analytical thinking, data interpretation, and marketing strategy, essential skills for identifying consumer needs and creating impactful, data-driven campaigns. A foundation in digital marketing subjects is crucial for students to develop intellectual agility, enabling them to pursue innovative solutions and stay current in a constantly evolving industry. The role of informed and ethical decision-making cannot be overstated in business. Students pursuing a BBA in digital marketing learn to evaluate and implement effective strategies in response to the fluid nature of business. Digital marketing requires a deep understanding of strategy formulation and execution to drive results in a constantly changing environment. By learning to assess the effectiveness of various strategies, students gain the ability to make strategic marketing decisions that align with long-term business goals, ensuring sustainable success.
BBA in digital marketing provides a robust foundation in essential business concepts, ethical decision-making, adaptability, and strategic evaluation. These competencies are crucial for success in today’s fast-paced digital landscape and enable graduates to navigate and thrive in a constantly evolving business environment.
Who should enroll in the BBA in digital marketing course?
This digital marketing program is ideal for students who are passionate about:
- Marketing and brand strategy
- Digital advertising and social media management
- Data analysis and consumer insights
- Content creation and storytelling
- Innovation and creative problem-solving
Whether you're interested in understanding customer behaviour, designing impactful digital campaigns, leveraging data to drive marketing strategies, or exploring the latest trends in online advertising, this digital marketing course will provide the essential knowledge and skills needed to thrive in a digital-first business environment.
Semester 1
- Principles of Management
- Principles of Accounting
- Micro Economics
- Excel Application in Business
- Business Communication - I
- Environmental Studies
- VSC - Foundation of Human Skills
- IKS - Chanakya and Leadership
- UDC - CC
Semester 2
- Human Resource Management
- Business Entrepreneurship
- Business Mathematics
- Business Communication - II
- Sustainability and ESG
- Excel Applications for Business
- Indian Banking System
- CC - SPORT, NSS, YOGA
Semester 3
- Business Strategy
- Financial Management
- Research Methodology
- Business Economics
- Digital Media Laws, Cybersecurity, and Ethics
- Vocational - Personal Selling
- Field Project (Social Project)
- Co-Curricular - NSS, YOGA
Semester 4
- Tools in Digital Marketing & E-Commerce
- Marketing Management
- Content Writing
- Brand and Brand Positioning
- Visual Design and Video Tools
- Community Project/FP
- Co-Curricular - NSS
Semester 5
- Digital Media Analytics
- Search Engine Optimisation and Marketing
- Content Marketing, Email, and Affiliate Marketing
- Public Relations, Mobile and App Marketing
- Cyber Security Influencer and Viral Marketing
- Social Media Marketing
- Vocational Skill Course-Disaster Management
- FP/CEP/ Emotional Intelligence and Leadership
Semester 6
- International Business Management
- Bachelor Thesis
- Directed Elective XII - Project Management
- Internship
Semester 7
- Ethical Practices Using Research
- Project Management
- ESG & CSR
- Advanced Statistics using SPSS
- Marketing Automation Tools
- Advanced Research Methodology
Semester 8
- AI and Digital Consumer Psychology
- Design Thinking & Innovation
- Trends in AR, VR, and Metaverse Marketing
- Case Study Writing
- Strategic Management
- OJT
INDIAN STUDENTS
- Register yourself for BBA in Digital Marketing by clicking here on our Online Application Platform.
- Fill in all information correctly and accurately as required in the Online Application Platform.
- Upload the scanned copy of the following documents :
- Original 10th Mark sheet
- Original 12th or Equivalent Mark sheet
- 1 photo Id proof
- 1 Address proof
- 1 passport sized photograph
- Make a payment of Rs. 500 (non-refundable) against STAC (Seamedu Technical Assessment and Counseling) After completing the above steps, you will receive a confirmation of your application being submitted using your registered email ID.
Within 15 days of application of admission, you will be intimated on your selection (if selected) BBA in Digital Marketing by email on your registered email id. On receipt of the email, please complete the following:
- Please sign in to the Seamedu Online Application Platform using your registered username and password.
- Please respond to any additional queries that arise.
- Make payment as described by the counselor.
- On receipt of the same, Provisional Admission letter will be issued for the course.
Submit the filled-in Final Admission form and copies of the following documents.
- Two photo copies of 10th Mark sheet
- Two photo copies of 12th or Equivalent Mark sheet
- Two photo copies of photo Id proof
- Two photocopies of Address proof
- Six passport sized photographs with red background
Note:
Please carry the Original documents for Verification. You’ll get all your original documents back.
INTERNATIONAL STUDENTS
- Register yourself for BBA in Digital Marketing by clicking here on our Online Application Platform.
- Fill in all information correctly and accurately as required in the Online Application Platform.
- Upload the scanned copy of the following documents :
- Valid Passport
- Marks transcripts of
- High school
- Bachelor’s Degree (if applicable)
- Previous VISA to India if any
- Make a payment of $50 (non-refundable) against STAC (Seamedu Technical Assessment and Counseling) After completing the above steps, you will receive a confirmation of your application being submitted using your registered email ID.
Within 15 days of your application, you will be intimated about your selection (if selected) BBA in Digital Marketing by email on your registered email ID. On receipt of the email, please complete the following process :
- Please sign in to the Seamedu Online Application Platform using your registered username and password.
- Complete the set of steps as prompted
- Make a payment of $160 as processing and eligibility fees and $350 as admission confirmation fee [We adjust the admission confirmation fee against the total fees.] *Both fee amounts are non-refundable
On receipt of the Provisional Admission Letter, please complete the following process :
- Have all Marks Transcripts attested by the Ministry of Higher Education in your country
- Apply for visa at the nearest Indian mission or Indian Embassy in your country (You must take an endorsed Student Visa)
- Email us a copy of the attested transcripts and the visa issued
On arrival in India, you must report to the International Students’ Cell to take admission in person
Fill in and submit the Final Admission Form along with copies of the following documents :
- Endorsed Student Visa
- Medical Fitness Report / Yellow Fever Vaccination Card
- C-Form and House Agreement
- 4 Photographs
- Complete Payment of Fee / Receipts
- All foreign students must take the English Language Proficiency Test. Clearance of this test is a must for firm admission.
- You need to report to the FRO for registration. Students must register within 14 days of arrival in India or they may have to pay late fees.
Eligibility:
Campus: Pune
Course Duration: 4 Years