- Media and Entertainment Industry is one of the fastest-growing industries in today’s world.
- There is a dearth of managerial aspects of the media industry and technical know-how in streamlining and managing processes within Media and Entertainment industry.
- This UGC-approved intensive, two-year-long, career-centric MBA in Media and Entertainment program fills in the above-mentioned gap.
- Projects and/or Internships at the end of each semester assure hands-on training and industry experience.
- Course designed to enable students to plan and ensure the smooth completion of different types of media projects.
- Diverse curriculum preparing students in the managerial aspects of media production and impart them with technical know-how.
- Curriculum designed by industry experts preparing students for executing production processes and managing the nuances of the Media and Entertainment industry.
- On-field training to gain a practical understanding of professional activities, analysis and knowledge of how media reflects, represents and influences the world.
- Unique teaching and assessment methodologies comprise ample guest lectures, workshops, live industry projects, and on-field learning visits to production and post-production houses.
- Versatile teaching style with a focus on case studies, real-life scenarios, and exposure to multi-disciplinary projects.
Semester 1
- Principles and Practices of Management
- Principles of Marketing Management
- Principles of Human Resource Management
- Principles of Accounting and Finance
- Overview of a Media Project
- Media Psychology: Techniques and their Impacts
Media Production Management
- Costing and Resource Profitability
Media Marketing Management
- Client Acquisition and Retention
Semester 2
- Design Thinking in Business Management
- Management Economics and Accounting
- Project Budgeting and Management
- Introduction to Media: Theories and Concepts
- Digital Transformation of Business
Media Production Management
- Project Management in Media
- Production Process Project
Media Marketing Management
- Marketing Strategies and Execution
- Marketing Strategy Project
Semester 3
- Research Techniques
- Services, Financial and Manufacturing
- Career Development and Soft Skills Training
- Branding and Brand Management
- Media Workforce Management
- Market Research Project
- Summer Internship
Media Production Management
- Game Production
- Media Asset Management
Media Marketing Management
- B2B Management
- Digital Marketing Fundamentals
Semester 4
- Research Paper
- Business Ethics, Laws and Corporate Governance
- Overview of Industry Landscape
- Economics of Game and VFX
- MBA Internship
Media Production Management
- VFX Pipeline Management
- News Media Production Management
Media Marketing Management
- Social Media and Search Market Optimization
- Use of AIML in Marketing
- Marketing Manager
- Manager - Digital Brand Marketing
- Studio Manager
- Music Distributor
- Film Distributor
- Music Marketing Professional
- Film Marketing Professional
- Show Lead - Content Marketing
- Content Manager & Content Strategists
- VR Developers & Editors
- Email Marketing Specialist
- Marketing Analysts and Specialists
- Lead- Project Manager
- Lead- Project Supervisor
- Brand Manager- Advertising Industry
MBA is considered to be one of the strongest higher degrees which is in demand. If a student has an MBA, she/he could easily be absorbed in the job market at a very competitive salary. Thus, an MBA degree and the skills and knowledge acquired make a student a well valued asset.
MBA in Media and Entertainment reserves opportunities for students in the media industry for niche knowledge. After passing out from this course as trained professionals for the industry, this MBA in Media and Entertainment will definitely help students in the cut-throat competition and smooth transition for a brighter future.
This course gives its prospects training to manage a media project, and helps in adapting to the further and rapid growth in the industry. An MBA in Media and Entertainment will create a workforce that can start working on a real project from day one. Since it is a rare and niche degree, it cuts across all other MBA degrees, securing well positioned jobs in the M&E industry.
An MBA in Media & Entertainment will not just equip a student with skills and knowledge, it will open doors for you to get well paying jobs in the media industry.
- Marketing Manager
- Manager - Digital Brand Marketing
- Studio Manager
- Music / Film Distributor
- Music / Film Marketing Professional
- Show Lead - Content Marketing
- Content Manager & Content Strategists
- Production Manager
- Production Coordinator
- Email Marketing Specialist
- Marketing Analysts and Specialists and the list goes on….
Experienced and qualified in-house faculties from the industry as well as academia will be teaching in the two years of the programme for a holistic learning. Many visiting faculties will also be conducting classes all around the two years.
We have a mix of production management tools like Shotgrid and Movie Magic.
Yes. Experiential learning through in-house projects where students get to implement their knowledge and skills acquired in a production house environment. This makes them ready to take up real life media projects. Our MBA students will work on projects in tandem with the various departments of Film, Photography, Visual Arts, Sound, Game, CG and VFX in management and marketing roles, along with doing industry internships to apply their practical knowledge in real-world media scenarios.
The students will be provided with full support in the process of finding internships and placement.
Ample workshops will be conducted during the course of two years. To make the learning more comprehensive, these workshops will centre around important areas of management in general and management specifically in the M&E industry. These will be conducted by MBAs from national and international premier institutes and experts from the M&E industry.
Media Industry based Internships.
MBA in Media and Entertainment will help you get jobs in the Media Industry as well as you will be open to work across any other industry of your choice.
The Workshops and Projects will be a combination of Media and regular topics related to the courses.
There are 2 compulsory internships in the program. The first will be a Summer internship during the break after 3rd semester. The second will be in the final semester.
Yes, Any Graduate can join the MBA Media and Entertainment Program.
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info@seamedu.com
020 46607500
