MBA | Media & Entertainment



With the arrival and impact of Liberalization and Globalization, the Media and Entertainment industry has expanded exponentially. Because with this expansion, the overall scenario of the Media and Entertainment industry has changed. Thus, the manpower dynamics have also changed considerably creating huge demand for media professionals in the various areas of the industry.

For instance, sales and marketing, in the earlier era was an effort by business owners themselves. With Media and Entertainment industry becoming a more organized, structured and with the pace of growth, this too required specialized human resources.

Understanding the acute need of such specialized resources for the Media and Entertainment industry, Seamedu School of Pro-Expressionism has launched professional management courses in Media and Entertainment. Our MBA in Media and Entertainment program caters to the industry’s need for capable managers.

Curriculum created and courses curated under the guidance of alumni of premier institutes like SAE London, IIT BHU, IIT Roorkee IIM Kolkata, TISS Mumbai and industry experts, has been split into four semesters. Comprehensive syllabus, innovative and unique pedagogy and assessment methodologies like case studies from real-life scenarios and exposure to multidisciplinary projects, help students in their learnings. Teaching and training are conducted by industry experts and well versed academicians keeping up with the ever-changing media and entertainment industry.

Furthermore, the course comprises of :

  • Ample guest lectures, workshops.
  • Live industry projects, on-field learning visits to production and post-production houses.
  • Project work and/or Internship at the end of each semester.

At Seamedu, we believe in training our students in a manner where they don’t seek jobs, but jobs seek them! Assuring hands-on training and helping students implement what they’ve learnt giving them the much-needed industry experience!

If you are looking for a management school or college that is unique in India, be rest assured, you are at the right place.



Duration
  • 2 Years
Eligibility
Awards (On Completion)
  • MBA (Media and Entertainment) degree from Ajeenkya D Y Patil University located in Pune

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  • QUICK LOOK
  • CORE CURRICULUM
  • SPECIALISATION I - MMM
  • SPECIALISATION II - MPM
  • CAREER OPPORTUNITIES
  • FAQs
  • Media and Entertainment Industry is one of the fastest growing industries in today’s world.
  • There is dearth of managerial aspects of media industry and technical know-how in streamlining and managing process within Media and Entertainment industry.
  • This UGC approved intensive, two-year-long, career-centric MBA in Media and Entertainment program fills in the above mentioned gap.
  • Projects and/or Internships at the end of each semester assure hands-on training and industry experience.
  • Course designed to enable students to plan and ensure the smooth completion of different types of media projects.
  • Diverse curriculum preparing students in the managerial aspects of media production management and impart them with the technical know-how.
  • Curriculum designed by industry experts preparing students for executing production processes and managing the nuances of the Media and Entertainment industry.
  • On-field training to gain a practical understanding of professional activities, analysis and knowledge of how media reflects, represents, and influences the world.
  • Unique teaching and assessment methodologies comprises ample guest lectures, workshops, live industry projects, on-field learning visits to production and post-production houses.
  • Versatile teaching style with a focus on case studies, real-life scenarios, and exposure to multi-disciplinary projects.
Semester 1
  • Principles and Practices of Management
  • Principles of Human Resource Management
  • Principles of Marketing Management
  • Principles of Accounting and Finance
  • Free Elective
    Media Psychology : Techniques and their Impacts
  • Minor I
  • Project 1
    Overview of a Media Project
Semester 2
  • Design Thinking in Business Management
  • Management Economics and Accounting
  • Project Budgeting and Management
  • Introduction to Media : Theories and Concepts
  • Digital Transformation of Business
  • Minor II
  • Project II
    - Building Marketing strategies for a production house (MMM)
    - Monitoring a Production process (MPM)

Semester 3
  • Research Techniques
  • Services, Financial and Manufacturing
  • Career Development and Soft Skills Training
  • Branding and Brand Management
  • Media Workforce Management
  • Minor III
  • Minor IV
  • Project III
    Market Research Project
  • Internship I

Semester 4
  • Research Paper
  • Business Ethics. Laws and Corporate Governance
  • Overview of Industry Landscape
  • Economics of Game and VFX
  • Minor V
  • Minor VI
  • Internship II
Specialization I - Media Marketing Management
Semester 1
  • Client Aquisition and Retention
 
Semester 2
  • Introduction to Media: Theories and Concepts
  • Digital Transformation of Business
  • Marketing Strategies and Execution
 
Semester 3
  • Media Workforce Management
  • B2B Management
  • Digital Marketing Fundamentals
 
Semester 4
  • Economics of Game and VFX
  • Social Media and Search Market Optimization
  • Use of AIML in Marketing
  • Internship 2
Specialization II - Media Production Management
Semester 1
  • Costing and Resource Profitability
 
Semester 2
  • Introduction to Media : Theories and Concepts
  • Digital Transformation of Business
  • Project Management in Media
Semester 3
  • Media Workforce Management
  • Game Production
  • Media Asset Management
 
Semester 4
  • Economics of Game and VFX
  • VFX Pipeline Management (SHOTGRID)
  • News Media Production Management
  • Internship 2
  • Production Manager
  • Marketing Manager
  • Project Manager
  • Manager - Digital Brand Marketing
  • Product Manager
  • QA Manager
  • Artist Manager
  • Studio Manager
  • Film Marketing Manager
  • Customer Support Manager
  • Business Development
  • Marketing Executive
  • Project Supervisor
  • Project Coordinator
  • Marketing Executive
  • Producer
  • Show Lead - Content Marketing
  • Line Producer
  • VR Developers & Editors
  • Assignment Desk Executive
How will MBA help in shaping my career?
MBA is considered to be one of the strongest higher degrees which is in demand. If a student has an MBA, she/he could easily be absorbed in the job market at a very competitive salary. Thus, an MBA degree and the skills and knowledge acquired make a student a well valued asset.
How is this MBA in Media & Entertainment going to push my career ahead of others?
MBA in Media and Entertainment reserves opportunities for students in the media industry for niche knowledge. After passing out from this course as trained professionals for the industry, this MBA in Media and Entertainment will definitely help students in the cut-throat competition and smooth transition for a brighter future.
What is special about MBA in Media & Entertainment from Seamedu?
This course gives its prospects training to manage a media project, and helps in adapting to the further and rapid growth in the industry. An MBA in Media and Entertainment will create a workforce that can start working on a real project from day 1. Since it is a rare and niche degree, it cuts across all other MBA degrees, securing well positioned jobs in the M&E industry.
What career opportunities can I see myself acquiring after completing my degree?
An MBA in Media & Entertainment will not just equip a student with skills and knowledge, it will open doors for you to get well paying jobs in the media industry.

Some of the roles where our students could easily get absorbed are
  • Marketing Manager
  • Manager - Digital Brand Marketing
  • Studio Manager
  • Music / Film Distributor
  • Music / Film Marketing Professional
  • Show Lead - Content Marketing
  • Content Manager & Content Strategists
  • Production Manager
  • Production Coordinator 
  • Email Marketing Specialist
  • Marketing Analysts and Specialists and the list goes on….
Who will teach me?
Experienced and qualified in-house faculties from the industry as well as academia will be teaching in the two years of the programme for a holistic learning. Many visiting faculties will also be conducting classes all around the two years.
What are the softwares i will be learning and using?
We have a mix of production management tools like Shotgrid and Movie Magic.
Will I be gaining hands-on experience?
Yes. Experiential learning through in-house projects where students get to implement their knowledge and skills acquired in a production house environment. This makes them ready to take up real life media projects. Our MBA students will work on projects in tandem with the various departments of Film, Photography, Visual Arts, Sound, Game, CG and VFX in management and marketing roles, along with doing industry internships to apply their practical knowledge in real-world media scenarios.
Will I be getting support in finding internships and placements?
The students will be provided with full support in the process of finding internships and placement.
What kind of workshops will be held?
Ample of workshops will be conducted during the course of two years. To make the learning more comprehensive, these workshops will centre around important areas of management in general and management specifically in the M&E industry. These will be conducted by MBAs from national and international premier institutes and experts from the M&E industry. 
What kind of Internships would I be a part of?
Media Industry based Internships.

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