MBA | Media & Entertainment

With the arrival and impact of Liberalisation and Globalisation, the Media and Entertainment industry has expanded exponentially. Because of this expansion, the overall scenario of the Media and Entertainment industry has changed. Thus, the manpower dynamics have also changed considerably, creating massive demand for media professionals in various areas of the industry.

For instance, in the earlier era sales and marketing were an effort by business owners themselves. But now that the Media and Entertainment industry has become more organised and structured and with the pace of growth, it requires specialised human resources And Seamedu’s MBA in media and entertainment provides all the insights, knowledge, and training you need to build a successful career in this industry.

Understanding the acute need of such specialized resources for the Media and Entertainment industry, Seamedu School of Pro-Expressionism has launched professional management courses in Media and Entertainment. Our MBA in Media and Entertainment program caters to the industry’s need for capable managers.

Curriculum created and courses curated under the guidance of alumni of premier institutes like SAE London, IIT BHU, IIT Roorkee IIM Kolkata, TISS Mumbai and industry experts, has been split into four semesters. Comprehensive syllabus, innovative and unique pedagogy and assessment methodologies like case studies from real-life scenarios and exposure to multidisciplinary projects, help students in their learnings. Teaching and training are conducted by industry experts and well versed academicians keeping up with the ever-changing media and entertainment industry.

Furthermore, the course comprises of :

Ample guest lectures, workshops.
Live industry projects, on-field learning visits to production and post-production houses.
Project work and/or Internship at the end of each semester.

At Seamedu, we believe in training our students in a manner where they don’t seek jobs, but jobs seek them! Assuring hands-on training and helping students implement what they’ve learnt giving them the much-needed industry experience!

If you are looking for a management school or college that is unique in India, be rest assured, you are at the right place.

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Duration

2 Years

Eligibility

Past Academic Record -12th/ High School / Equivalent/50% in Graduation
Scores obtained by candidate at CAT / MAT / XAT / ATMA / CMAT / MAH-CET / ADYPU Common Entrance Test exams.

Awards (On Completion)

MBA (Media and Entertainment) degree from Ajeenkya D Y Patil University located in Pune

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MBA - MEDIA MARKETING MANAGEMENT
MBA - MEDIA PRODUCTION MANAGEMENT
CAREER OPPORTUNITIES
FAQs

Media and Entertainment Industry is one of the fastest growing industries in today’s world.
There is dearth of managerial aspects of media industry and technical know-how in streamlining and managing process within Media and Entertainment industry.
This UGC approved intensive, two-year-long, career-centric MBA in Media and Entertainment program fills in the above mentioned gap.
Projects and/or Internships at the end of each semester assure hands-on training and industry experience.
Course designed to enable students to plan and ensure the smooth completion of different types of media projects.
Diverse curriculum preparing students in the managerial aspects of media production management and impart them with the technical know-how.
Curriculum designed by industry experts preparing students for executing production processes and managing the nuances of the Media and Entertainment industry.
On-field training to gain a practical understanding of professional activities, analysis and knowledge of how media reflects, represents, and influences the world.
Unique teaching and assessment methodologies comprises ample guest lectures, workshops, live industry projects, on-field learning visits to production and post-production houses.
Versatile teaching style with a focus on case studies, real-life scenarios, and exposure to multi-disciplinary projects.

Semester 1

Principles and Practices of Management
Principles of Human Resource Management
Principles of Marketing Management
Principles of Accounting and Finance
Free Elective
Media Psychology : Techniques and their Impacts
Minor I
Client Aquisition and Retention
Project I
Overview of a Media Project

Semester 2

Design Thinking in Business Management
Management Economics and Accounting
Project Budgeting and Management
Introduction to Media : Theories and Concepts
Digital Transformation of Business
Minor II
Marketing Strategies and Execution
Project II
Building Marketing strategies for a production house

Semester 3

Research Techniques
Services, Financial and Manufacturing
Career Development and Soft Skills Training
Branding and Brand Management
Media Workforce Management
Minor III
B2B Management
Minor IV
Digital Marketing Fundamentals
Project III
Market Research Project
Internship I

Semester 4

Research Paper
Business Ethics. Laws and Corporate Governance
Overview of Industry Landscape
Economics of Game and VFX
Minor V
Social Media and Search Market Optimization
Minor VI
Use of AIML in Marketing
Internship II

Semester 1

Principles and Practices of Management
Principles of Human Resource Management
Principles of Marketing Management
Principles of Accounting and Finance
Free Elective
Media Psychology : Techniques and their Impacts
Minor I
Costing and Resource Profitability
Project I
Overview of a Media Project

Semester 2

Design Thinking in Business Management
Management Economics and Accounting
Project Budgeting and Management
Introduction to Media : Theories and Concepts
Digital Transformation of Business
Minor II
Project Management in Media
Project II
Monitoring a Production process

Semester 3

Research Techniques
Services, Financial and Manufacturing
Career Development and Soft Skills Training
Branding and Brand Management
Media Workforce Management
Minor III
Game Production
Project III
Market Research Project
Internship I

Semester 4

Research Paper
Business Ethics. Laws and Corporate Governance
Overview of Industry Landscape
Minor V
VFX Pipeline Management (SHOTGRID)
Minor VI
News Media Production Management
Internship II

Join Seamedu and know all the expert insights to build a successful career after MBA in media and entertainment. Learn from the industry experts and gain from their experience.

Production Manager
Marketing Manager
Project Manager
Manager - Digital Brand Marketing
Product Manager
QA Manager
Artist Manager

Studio Manager
Film Marketing Manager
Customer Support Manager
Business Development
Marketing Executive
Project Supervisor
Project Coordinator

Marketing Executive
Producer
Show Lead - Content Marketing
Line Producer
VR Developers & Editors
Assignment Desk Executive

MBA is considered to be one of the strongest higher degrees which is in demand. If a student has an MBA, she/he could easily be absorbed in the job market at a very competitive salary. Thus, an MBA degree and the skills and knowledge acquired make a student a well valued asset.

MBA in Media and Entertainment reserves opportunities for students in the media industry for niche knowledge. After passing out from this course as trained professionals for the industry, this MBA in Media and Entertainment will definitely help students in the cut-throat competition and smooth transition for a brighter future.

This course gives its prospects training to manage a media project, and helps in adapting to the further and rapid growth in the industry. An MBA in Media and Entertainment will create a workforce that can start working on a real project from day 1. Since it is a rare and niche degree, it cuts across all other MBA degrees, securing well positioned jobs in the M&E industry.

An MBA in Media & Entertainment will not just equip a student with skills and knowledge, it will open doors for you to get well paying jobs in the media industry.

Some of the roles where our students could easily get absorbed are

Marketing Manager
Manager - Digital Brand Marketing
Studio Manager
Music / Film Distributor
Music / Film Marketing Professional
Show Lead - Content Marketing
Content Manager & Content Strategists
Production Manager
Production Coordinator
Email Marketing Specialist
Marketing Analysts and Specialists and the list goes on….

Experienced and qualified in-house faculties from the industry as well as academia will be teaching in the two years of the programme for a holistic learning. Many visiting faculties will also be conducting classes all around the two years.

We have a mix of production management tools like Shotgrid and Movie Magic.

Yes. Experiential learning through in-house projects where students get to implement their knowledge and skills acquired in a production house environment. This makes them ready to take up real life media projects. Our MBA students will work on projects in tandem with the various departments of Film, Photography, Visual Arts, Sound, Game, CG and VFX in management and marketing roles, along with doing industry internships to apply their practical knowledge in real-world media scenarios.

The students will be provided with full support in the process of finding internships and placement.

Ample of workshops will be conducted during the course of two years. To make the learning more comprehensive, these workshops will centre around important areas of management in general and management specifically in the M&E industry. These will be conducted by MBAs from national and international premier institutes and experts from the M&E industry.

Media Industry based Internships.