Photographers have been freezing moments, preserving memories, essentially stoppering time with their skills and nous for decades and eons, ever since the camera came into the mainstream. Today, everyone has access to a camera; after all, all smartphones come equipped with one. And while pointing and shooting without any technique or ability works for those duck-face selfies, professional photographers use a series of complicated equipment and great artistic insight to create frames that endure the test of time and tell a story. Because the bottom line is just that – telling a story.
Whether happy, sad, mundane or insane, a photographer goes beyond the superficial and captures the emotion behind a picture. Doing this is not easy, because photography at the highest level is not easy. You need the right mix of technical proficiency and artistic quality, along with a sharp eye and a keen disposition to be a photographer.
The Changing Role of Photography in India
It is true that in the past, up until the last decade, the scenario for photographers was very different in India than it is today. In fact, photographers were treated as second-class citizens of the media industry. Individuals without training and skills development, and little to no innate talent, flooded the Indian media and photography was treated as an afterthought in most cases.
This has all changed of late, and the emergence of the digital medium, the shortening attention spans of the audiences, and the fast-paced life of urban India have all contributed to this. With audiences not willing to plough through reams and reams of text to find out the crux of a story, and demand for a more rounded experience when consuming media, means photographers are now given the respect and revenues due to them. The proprietors of these media firms have recognized how vital a talented photographer is to business, and are reevaluating their hierarchies.
Scope for Professional Photography in India
The kind of freedom of choice a professional photographer has when embarking on his or her career today is staggering.
- If you want to rub shoulders with big business conglomerates and corporations then you can take up corporate photography.
- If you are a foodie and love capturing the essence of a variety of delicacies, get into food photography.
- If sports are more your scene and you are enthralled by the athletic feats of cricketers, footballers or any kind of sport and sportspersons, then you can opt for sports photography.
- Fashion photographers get to see the latest trends before they hit the global mainstream.
- News photographers can change the world – one click at a time.
- Live event photographers can capture the nightlife and cultural performances of the nation.
The list is endless. No matter what your passion, you can find a way to inculcate photography into it, and there is always a need to capable shutterbugs in various media outlets around the country.
Industry experts seem to agree with the assertion that photography is blossoming within India. According to this article in the Business Standard, which cites a study conducted by Associated Chambers of Commerce and Industry (Assocham), the purchasing pattern for cameras is swinging from simple point-and-shoot devices to the more complicated professional DSLR or digital single lens reflex cameras. The article says, “During 2010-11, 75% of the total camera sales in India were from point-and-shoot contraptions, the rest from SLRs. Four years later, the point-and-shoot market is fast disappearing; in 2015, it contributed just 30% to total camera sales and is expected to drop to 10-15% by 2017.”
The same article carries a quote by Kazutada Kobayashi, president and CEO of the Indian wing of global camera manufacturing powerhouse Canon, who also speaks about the photography industry in India from the OEMs perspective. He says, “Compact camera might be reducing, but the overall industry still has a lot of scope.”
Then there is this interview with Alexander Prel, who is the Sales Manager of famed international lens-maker Carl Zeiss’s German operations. When asked about the state of the Indian market he said, “I see the Indian market as a very dynamic and important market. The users here are very interested in new technologies and new products and are very keen on trying, testing and using new things. Recently, it has become very important for us to do workshops to give the people the possibility to try out our products and also to compare them to other offerings that we have, and we are happy that our products are getting a very good response in the Indian market.”
He was also quizzed on the changes in the market here, to which he responded, “Since I have been travelling to India over the last 5 years, I have seen some big changes. I have seen the awareness increasing for more professional lenses and also an increase in demand for manual focus lenses. Additionally, I have seen a merge between photo and cine (video) lenses. This is both in terms of demand for applications and also business-wise (from dealers). People who were doing only still photography in the past are now also shooting video, hence, they are demanding lenses, that can do both. This is not only an Indian trend but a global trend, but this trend has become very strong in the Indian market in the last two years.”
How You Can Become a Professional Photographer
With the industry shaping up to the level that it is and photographers gaining greater prominence with each passing day, this is the perfect time to enter the photography industry. But how do you go about it? With Seamedu’s photography courses, we have got you covered. We have multiple options to suit the tastes of a multitude of budding shutterbugs in terms of our photography courses in India:
Our courses are designed and headed by industry leaders who have been there and done that and are now passing on their pearls of wisdom to the students. The degree courses are in-depth 3-year programs that teach you the complete ambit of photography, whereas the one-year diploma is a more condensed version and is ideal for those who are looking for proficiency rather than mastery of the camera.
Here is a brief summary of the topics covered as part of our courses:
- Fundamentals of photography
- Artificial and natural lights
- Studio lighting and photography
- Quality and quantity of light
- Study of colour and texture
- Principles of design and composition
- Fashion, people and portrait photography
- Wedding / Event photography
- Landscape, wildlife and travel photography
- Sports, industrial, interior and architecture photography
- Table top, food and product photography
- Conceptual fashion photography
- Advance skin retouching for fashion/ conceptual fashion photography
- Developing concepts / ideas for product photography & their uses
- Advance retouching for different types of products & food photography
- Making and 100% examination of portfolio
All that students require to enroll in our courses is a 10+2 from any stream and their own DSLR and basic lenses. So get those cameras ready and enroll in one of our three stellar programs, because if you do, a fledgling career in the exciting world of photography awaits.