MCM vs. BBA/BBM: An Honest Comparative Analysis

The basic differences

Our MCM course is a specialised marketing-centric course that covers all details and aspects of the marketing world, focusing on digital marketing. On the other hand, a Bachelor of Business Administration (BBA) is a course whose structure is rooted in management studies. You can choose a marketing specialisation in your BBA program. However, it is still a course that will stress various management-related topics such as human resources, financial analysis, accounting, etc. Course length-wise, typical BBA courses can be between 3 and 4 years, whereas our MCM course is a lot more focused, spanning three years including a built-in internship program. For students exploring a degree in business management, the BBA offers a foundational understanding that specialised courses like the MCM can later complement.

Jack of all trades vs specialist

In a generic management course, the first two (or three) years are typically spent studying all business administration disciplines, as mentioned earlier, with the last year usually set aside for your specialisation. If you want to specialise in marketing, you must pay equal attention to subjects like human resources and finance for two of the three years in your course, depending on the course structure. In our MCM course, however, while the course structure includes modules on business, research and budget, it revolves around marketing and how it can be applied specifically to this field. In a BBA (bachelor of business administration), you are taught a wide variety of disciplines of the business world, resulting in you learning a little bit of everything but not going in-depth into any one topic in particular. Whereas in our MCM course, the focus is solely on marketing and communications from beginning to end. So, by the time you graduate, you will be a bona fide specialist in the subject. This is crucial because, in today’s highly sequestered corporate structure, companies are looking for young talent who can add value to a specific department rather than having a peripheral knowledge of a handful of operations.

 Plateauing vs climbing up the ladder

As a Bachelor of Business Administration (BBA) graduate, you will get an entry-level position with a corporation requiring your multi-faceted skills. However, you need to specialise in something to climb the corporate ladder. To begin your ascendance within a corporate structure, you must return to school and acquire a specialisation in a particular vertical as part of your Master’s degree. This, however, is not the case when it comes to a degree in business management. Here, you receive all the requisite skills and knowledge to acquire a position in various marketing-themed vocations. This list includes –

• Digital Marketing
• Online Marketing and Advertising specialist
• Marketing Communication
• Business Development
• Advertising Agency
• Media Planning
• Corporate in-house and Communication Department
• Entertainment Industry
• Content Writing
• Media Research

As part of the core team in a specialised division, the growth opportunities will be more significant because you will start at a higher rung in the ladder. This means a more straightforward career path with more opportunities to learn, grow, and flourish in your chosen field rather than shunting across various divisions and not getting a foothold anywhere. For all these reasons, a Bachelor of Business Administration focusing on Marketing Communications Management makes much more sense for the aspiring marketer than a run-of-the-mill program. At Seamedu, we provide BBA course details tailored to equip students with industry-relevant skills. Our teaching staff comprises experienced professionals who have been there and done that in the marketing industry, along with world-class facilities and a holistic education environment. All this together means our students pursuing a degree in business management have the perfect tools to help mould their futures into thriving and flourishing careers flush with opportunity.