Creating great content that breaks the clutter is a mighty, tough task. But do you know what is equally difficult? Selling it. To be honest, no matter how good the content, it accounts for little if it isn’t marketed well. Marketing forms the backbone of any business as it bridges the gap between the creator and the consumer.
It requires a unique set of skills and capabilities, and contrary to popular belief, it is not just about mindless promotions and a handful of paid social media posts. In the Media & Entertainment domain, too, marketing plays a massive role in bringing new content to the audience. Earlier producers and content creators tried to take care of this aspect, but with time marketing has become a specialized facet of the media industry.
Demand for Marketing Management Professionals in India
Take a look at these mind-boggling facts:
Add to that over 640 million internet users and the gigantic tide of OTT (Over-the-Top) platforms like Netflix, Amazon Prime Video, Hotstar, HBO, Sony LIV, Zee5, Alt Balaji, etc., the industry has a whole new dimension. The increase in content requirement for these platforms (along with all the other existing media platforms) is nudging the industry to scale up quickly.
Game design and development companies, too, are growing rapidly and gratifying the immense demand for games across platforms in India. Contrary to popular belief, the game sub-sector (valued at $890 million and growing at 14.3%) is not a part of the IT industry. It belongs to the entertainment domain and is a massive contributor to its evolution. The prolific growth in the demand for games can be attributed to the innovative gaming products being created and the tremendous effort that goes into marketing them effectively. In India, especially, it helps that the country has the world’s largest youth population. And we don’t need to tell you that the youth loves gaming!
An interesting thing about the M&E industry is that it is one of the rare domains that continue to thrive even when we see economic downturns at the macro level. Whether you look at the past plummets or the ongoing economic crisis, this sector remains unaffected to a large extent. In fact, it is growing steadily during this phase.
This growth has had a direct impact on the demand for professionals that can excel in specific roles in the media and entertainment segment. As businesses expand their operations, they are on the lookout for qualified and skilled individuals who can add value to their teams. Given this ever-increasing amount of content in the industry, modern media businesses require smart marketing professionals to sell their IP and other offerings.
Marketing Management in Media
The rather disorganized media sector is now transforming into a structured domain. Modern production houses, media outlets, news studios, radio channels, animation and VFX studios, game design/development companies, advertising agencies and digital media production enterprises of various scales and sizes are all coexisting and competing for the consumer’s attention.
Given the number of projects being initiated and completed on a daily basis, the effort required to not only manage, but also market and sell these assets is huge. In the earlier era, all sales and marketing burden was primarily borne by business owners themselves. Additionally, the entertainment industry relied on their technical and creative workforce to handle all aspects of the business – from production and recruitment to budgeting and marketing.
However, this model has turned on its head in the recent past. Today, the media domain works like any other organized sector. Every business, large or small, has its own set of teams that specialize in specific roles and are accountable for managing all aspects related to their function.
Marketing management is one of those indispensable cogs in the wheel for a variety of media businesses. The primary role of marketing management in this industry is to understand and sell freshly created intellectual property and services offered to support content creation.
Key Roles and Responsibilities of a Marketing Manager
From a music video endorsed by T-Series to the next MCU production, any IP that is ready and packaged needs robust marketing to create a buzz, attract the audience and convince them to consume it.
Typically, marketing teams usually consist of qualified professionals who take care of the following areas of a media business:
Career Opportunities in the Media Marketing Management
There are multiple opportunities for the individuals who wish to take on this path. The career opportunities in media marketing management include:
How Can You Enter the Media Industry as a Marketing Professional?
As is the case with any profession, media marketing management also requires you to have relevant education, industry knowledge, and a specific set of skills. To acquire this, Seamedu School of Pro-Expressionism offers a course that is tailored to meet the industry’s needs.
About the Course –
The main objective of this program is to prepare young students in the managerial aspects of media marketing and provide them with insights and experience so they can enter the industry with the right set of skills.
Here’s a quick look at what you will learn during the two-year course (split into four semesters):
Marketing continues to be a small fragment of most However, that is not the case here. Offered by one of the leading media education colleges in India and approved by AICTE, this is a one-of-its-kind PG program.
Seamedu’s post-graduate diploma focuses on developing students into well-rounded marketing professionals. And while the course predominantly refers to media marketing, the institute ensures that the key concepts and business management practices are taught in great detail, too. This means our students can explore endless opportunities in a wide variety of industry segments after the successful completion of the program. Conducted by industry professionals, a vital component of the course is its experiential learning aspect. The program is designed to help you get ample practical training along with theoretical knowledge. Seamedu ensures that its students get opportunities to attend and partake in a variety of seminars, workshops, guest lectures, industry projects, and field trips.
At the end of each semester, students are encouraged to undertake internships to help them learn on the job and get industry experience.
Ready to Be a Part of the Exciting World of Media Marketing?
Enter the media industry as a marketing professional and help businesses thrive with Seamedu’s two-year-long PGDM in Media Marketing Management.