Why choose a BBA in Media and Communication?
As media platforms continue to evolve, organisations require professionals who understand both communication strategies and business operations. A BBA in Media and Communication prepares students to meet this demand by offering a future-ready, industry-aligned education.
- Media Knowledge with Management Insight: Students learn how media functions alongside business strategies, helping them understand the commercial side of communication.
- Experiential Learning: The programme emphasises live projects, case studies, internships, and practical assignments to bridge the gap between theory and practice.
- Career Flexibility: Graduates can work across media, corporate, digital, and creative industries, offering long-term career growth and adaptability.
- Digital and Media Literacy: Students develop a strong understanding of digital platforms, audience behaviour, media laws, and ethical communication.
- Professional Readiness: The course builds confidence, teamwork, leadership, and problem-solving skills essential for professional success.
Who is this programme ideal for?
- Students keen on media, communication, and business roles
- Aspiring media professionals and corporate communicators
- Individuals who enjoy creative thinking and strategic planning
- Students seeking a practical, career-focused degree
- Those looking to build a strong foundation for media and management careers
Semester 1
- Principles of Management
- Principles of Marketing
- Communication Theories and Practices
- Digital Literacy for Media
- Communicative English
- Environmental Science
Semester 2
- Human Resource Management
- Media Tools
- Media Economics
- Introduction to Journalism
- Corporate Communication and Public Relations
- Introduction to Advertising
- History of Indian Media
Semester 3
- Media Laws and Ethics
- Print Production & Photography
- Multimedia Production
- Organisational Behaviour
- Event Management
- Minor - I
- Indian Visual Culture
Semester 4
- Digital Marketing & IPR
- Media Planning and Buying
- Social Media Analytics
- Principles of Media Research
- Minor - II
- Consumer Behaviour and Psychology
Semester 5
- Media, Society and Culture
- Summer Internship
- Elective - I Copywriting OR News Writing Skills
- Elective II Advertising in Contemporary Society OR Contemporary Issues"
- Minor III
- Open Elective
Semester 6
- Media Production Management
- Internship
- Business of OTT
- Minor - IV
- Elective - III (Client Servicing OR Journalism and Public Opinion)
- Elective - IV (Political PR OR Political Journalism)
Semester 7
- AI in Media
- Data Visualisation
- Account Management in Media Planning
- Advanced Research Methodology
- Elective - IV (Ethics in News OR Ethics in Advertising)
- Intercultural Relations in Media
Semester 8
- Capstone Project
- Portfolio Development
- Internship
INDIAN STUDENTS
- Register yourself for BBA in Media and Communication by clicking here on our Online Application Platform.
- Fill in all information correctly and accurately as required in the Online Application Platform.
- Upload the scanned copy of the following documents :
- Original 10th Mark sheet
- Original 12th or Equivalent Mark sheet
- 1 photo Id proof
- 1 Address proof
- 1 passport sized photograph
- Make a payment of Rs. 500 (non-refundable) against STAC (Seamedu Technical Assessment and Counseling) After completing the above steps, you will receive a confirmation of your application being submitted using your registered email ID.
Within 15 days of application of admission, you will be intimated on your selection (if selected) BBA in Media and Communication by email on your registered email id. On receipt of the email, please complete the following:
- Please sign in to the Seamedu Online Application Platform using your registered username and password.
- Please respond to any additional queries that arise.
- Make payment as described by the counselor.
- On receipt of the same, Provisional Admission letter will be issued for the course.
Submit the filled-in Final Admission form and copies of the following documents.
- Two photo copies of 10th Mark sheet
- Two photo copies of 12th or Equivalent Mark sheet
- Two photo copies of photo Id proof
- Two photocopies of Address proof
- Six passport sized photographs with red background
Note:
Please carry the Original documents for Verification. You’ll get all your original documents back.
INTERNATIONAL STUDENTS
- Register yourself for BBA in Media and Communication by clicking here on our Online Application Platform.
- Fill in all information correctly and accurately as required in the Online Application Platform.
- Upload the scanned copy of the following documents :
- Valid Passport
- Marks transcripts of
- High school
- Bachelor’s Degree (if applicable)
- Previous VISA to India if any
- Make a payment of $50 (non-refundable) against STAC (Seamedu Technical Assessment and Counseling) After completing the above steps, you will receive a confirmation of your application being submitted using your registered email ID.
Within 15 days of your application, you will be intimated about your selection (if selected) BBA in Media and Communication by email on your registered email ID. On receipt of the email, please complete the following process :
- Please sign in to the Seamedu Online Application Platform using your registered username and password.
- Complete the set of steps as prompted
- Make a payment of $160 as processing and eligibility fees and $350 as admission confirmation fee [We adjust the admission confirmation fee against the total fees.] *Both fee amounts are non-refundable
On receipt of the Provisional Admission Letter, please complete the following process :
- Have all Marks Transcripts attested by the Ministry of Higher Education in your country
- Apply for visa at the nearest Indian mission or Indian Embassy in your country (You must take an endorsed Student Visa)
- Email us a copy of the attested transcripts and the visa issued
On arrival in India, you must report to the International Students’ Cell to take admission in person
Fill in and submit the Final Admission Form along with copies of the following documents :
- Endorsed Student Visa
- Medical Fitness Report / Yellow Fever Vaccination Card
- C-Form and House Agreement
- 4 Photographs
- Complete Payment of Fee / Receipts
- All foreign students must take the English Language Proficiency Test. Clearance of this test is a must for firm admission.
- You need to report to the FRO for registration. Students must register within 14 days of arrival in India or they may have to pay late fees.
Eligibility:
Campus: Pune
Course Duration: 4 Years