This research paper comprehensively analyzes the impact of influencer marketing on consumer purchase decisions. It investigates the intricate dynamics between influencers and customers, emphasizing the importance of authenticity and trust in influencer-consumer relationships. Through a mixed-methods approach combining qualitative and quantitative techniques, the study identifies key influencer attributes and consumer reactions, providing practical insights for businesses to optimize their influencer marketing strategies across various platforms.
15-04-2024
Unlock the potential of your small business with the enchanting power of Local SEO. Elevate your online visibility, attract local customers, and propel your business to new heights.
24-10-2023
The media and entertainment industry is a dynamic and ever-evolving sector that constantly demands innovation, creativity, and business acumen. As MBA students set their sights on this exciting field, they find themselves at the crossroads of art and commerce.
30-08-2023
The key characteristic of mass media is to spread information to a wide audience – locally, nationally, or globally. While news channels use mass media to inform viewers about current affairs, brands use it to promote their goods and services.Through types of media, such as traditional or digital mass media, businesses reach their target audience and create a good reputation.
23-11-2022
Isn’t it a great way to not only learn, but also stay connected with like-minded people? If you are interested in learning how things work in the media & entertainment industry or wish to explore potential careers in this domain, join us online! We invite all media enthusiasts and aspirants to be a part of our insightful webinars.
18-06-2020
Creating great content that breaks the clutter is a mighty, tough task. But do you know what is equally difficult? Selling it. To be honest, no matter how good the content, it accounts for little if it isn’t marketed well. This is where marketing management plays a critical role it bridges the gap between the creator and the consumer.It requires a unique set of skills and capabilities, and contrary to popular belief, it is not just about mindless promotions and a handful of paid social media posts. In the Media & Entertainment domain, too, marketing plays a massive role in bringing new content to the audience. Earlier producers and content creators tried to take care of this aspect, but with time marketing has become a specialized facet of the media industry.HERE’S EVERYTHING YOU NEED TO KNOW ABOUT MEDIA MARKETING AND HOW YOU CAN BUILD A SOLIDCAREER IN THIS DOMAIN
29-04-2020